Some helpful tips to get people to your Facebook page

By: Edward Hayes

These are a few tips that should help you generate more exposure to your Facebook pages. 

1. Use photos and videos to catch people's attention- 

We've all done this. We get on Facebook, scroll down the page, ignore half the stuff we see, like a few pictures, check out some of our friend's statuses,then get offline. For online marketers, this gives you a very short span of time to attract attention to your page. If you want to hold their attention for even a short while you need more than just words. A picture is worth a million words in our digital society. Fans want to see how you did it, not just hear about it. If you post a photo or video, fans get a real chance to interact with you online. I've noticed that for some reason, people interact much more with photos and videos than any other content online. Now that you know this, put it to use!


2. Make all your posts positive and inspirational-

Don't use Facebook as a tool to discuss all that's wrong in your life like so many do. Negative posts adversely affect fans perceptions of your page. You also lose customer trust when you display negative statuses, photos, and updates. Just imagine a company many trust, like Starbucks, updating statuses about low sales and disgruntled employees. Negativity posts make people question your character and integrity


On the other hand, when you use your Facebook page to inspire and enlighten your fans, you will be surprised at what is delivered to you. Inspiration quotes, motivational photos and videos lift people up higher and create positive emotions, therefore generating more positive feelings towards your page and more trust in your words. Remember, when you project positive emotions and clarity of purpose people will come to aid you in fulfilling your dreams. 


3. Use social media management tools-

I like to use Hootsuite and TweetDeck to help organize my social networks as well as scheduling future posts. As I wrote about in How to make money using social media, time management is a most essential tool in social networking and marketing. Both Hootsuite and TweetDeck allows users to manage their Facebook, Twitter, Linkedin, and foursquare accounts from one dashboard. I personally love these tools because they allow me to easily and much more effectively manage my time. I like to schedule posts for when I'm driving home or in a meeting. These tools also allow you to reply, comment, retweet, share, and even check your page stats directly from the app! If you have more than one network, start using Hootsuite or TweetDeck to start leveraging your time better.

A word of advice- When using these social media management tools, it's tempting, but resist the temptation to post to all your networks at once. People will unfollow, unlike, and hide your posts from their news feeds if they feel you're spamming them. No one likes to get online and have 20 notifications from the same person. This especially applies when you have your social network accounts connected to one another. 

Instead of spamming, schedule your posts in intervals. This works most effectively when you know what time the majority of your friends are online. The highest volume of people are on Facebook in the morning and right before bed time. Schedule your posts to coincide with these times and as well as using the tips from above and you'll definitely see more people interacting with your page. 


4. Make your Facebook page your social media hub-

We all post pictures, statuses, and other content that generate lots of feedback on our personal profiles. One of the best techniques I've used to get more people to my Facebook pages is posting highly viral content to my page, instead of my personal profile, then liking and sharing the content to my timeline as well as the timeline of a few friends. When you have people working in connection with you this process works even better. 

Every time a friend likes the content from your page, it increases your page's reach (reach is a metric used to determine how many users have viewed your content or saw something from your page). New page likes are the best way to increase your reach and the best method to get more likes is to gain user's trust, use word-of-mouth, and keep posting quality/viral content.

Use your Facebook page to share your latest blog post, inspire your audience with a positive quote, upload a photo or video that engages your fans, and most importantly, gain your user's trust. Get to know what your fans and followers likes and dislikes are, who they follow, and what they do. Facebook offers great insights about the people who connect with your page, such as age and demographics, all of which are free. Once you know who your fans are, start tailoring your statuses and updates and fulfill their needs. 



I'm confident the tips and strategies listed here will pay dividends for you, but let me know what you think. please comment and share in the discussion. Have another blog? Ideas that may help? Post it here and keep the conversation going! 

Well wishes on your pursuit of greatness..




About the author: Edward Hayes is founder of Ed Hayes Media a social media management company located in Justice, Illinois. He has been marketing since 2009, helping many companies create an online presence and gain more exposure. Sharing information and helping others achieve their goals is the cornerstone of his life.